American Family Insurance vs State Farm
Numbers refreshed
American Family Insurance and State Farm compared on financial strength, market share, satisfaction and prices from state rate guides.
Compared side by side
| American Family Insurance | State Farm | |
|---|---|---|
| US market share rank | 10th (1.5%) | 1st (18.7%) |
| J.D. Power satisfaction | 4 of 5 regions above average | 9 of 11 regions above average |
| AM Best rating | A (Excellent) | A+ (Superior) |
| Discounts listed on its site | 3 | 3 |
| Safe-driving app | DriveMyWay | Drive Safe & Save |
Source: Insurance Information Institute, Facts + Statistics: Auto insurance (NAIC data via S&P Global Market Intelligence); AM Best press release (news.ambest.com); J.D. Power 2026 U.S. Auto Insurance Study press release.
Which costs less
Where both insurers sell, state rate guides priced 408 profiles, and State Farm was cheaper 311 of those 408 times.
The price you pay may be different, because each company weighs age, record and car in its own way.
| State (adult, clean record) | American Family Insurance a year | State Farm a year |
|---|---|---|
| Colorado | $3,102 | $4,116 |
| District of Columbia | $808 | $942 |
| Maryland | $4,946 | $3,574 |
| Texas | $1,560 | $999 |
Source: Colorado Division of Insurance (DORA): Auto Insurance Premiums Report (Ins_Survey_Reports, AUTO); DC DISB: 2024 Auto Premium Comparison 08-15-2024 (Sample Profiles, 6 month policy); Maryland Insurance Administration: Auto Insurance: A Comparison Guide to Rates (As of August 2026); HelpInsure.com Auto FAQ (TDI).
Get prices for both
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First written